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Cookie Policy
This Cookie Policy explains how Techshift Digital Ltd uses cookies and similar storage or access technologies on https://techshift.digital and related enquiry pages. It should be read alongside our Privacy Policy.
1. Who we are
Techshift Digital Ltd is responsible for this website and the technologies described in this policy.
- Registered office: 1 The Briars, Waterberry Drive, Waterlooville, England, PO7 7YH
- Company number: 15218025
- Website: https://techshift.digital
- Email for privacy and cookie queries: mathew@techshift.digital
2. What cookies and similar technologies are
Cookies are small text files that can be stored on your device when you visit a website. Similar technologies can include local storage, pixels, tags and other tools used to recognise a browser or remember information.
Some of these technologies are set by us. Others may be set by third-party providers whose tools we use on the website, such as analytics or advertising measurement services.
3. How we use cookies
We may use cookies and similar technologies to:
- Make the website work properly and securely
- Remember choices you make, including cookie preferences
- Understand how visitors use the website so we can improve content, pages and enquiries
- Measure the effectiveness of marketing or advertising activity, where those tools are enabled
4. Categories of cookies we use
| Category | What it does | Consent position |
|---|---|---|
| Strictly necessary | Needed for core website functions, security and essential privacy choices such as your cookie banner preference. | Usually no, where genuinely necessary or otherwise exempt. |
| Preferences / functionality | Remembers settings or choices when you return to the website. | Usually yes unless an exemption applies. |
| Analytics / performance | Helps us understand how visitors use the website so we can improve it. | Usually yes unless an exemption applies. |
| Advertising / measurement | May be used to measure campaign performance, conversions or ad effectiveness. | Usually yes. |
Important: Our website uses a consent banner. Non-essential cookies should only be used after the relevant consent has been given, unless a legal exemption applies.
5. How consent works on our website
When you first visit the website, you may be shown a cookie banner at the bottom of the page. If you accept non-essential cookies through that banner, analytics or advertising-related cookies may then be placed on your device.
Strictly necessary cookies may still be used where they are needed for the operation of the website or to remember your cookie choices.
If you want to change a choice you have already made, you can usually do this by clearing cookies in your browser and revisiting the website. Depending on the banner tool in use, the website may also offer a way to revisit your cookie preferences directly.
6. Third-party cookies
Some cookies may be set by third-party providers whose tools are used on the website, including analytics and advertising measurement services. Providers can change cookie names, formats and durations, so the schedule below is intended to be practical and transparent rather than a guarantee that technical identifiers will never change.
7. Cookie schedule
The schedule below reflects cookies identified from our current website documentation and implementation review. Some entries will only appear if the relevant feature is enabled and, where required, you have consented to it.
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| Consent preference key | Our website / consent banner | Strictly necessary | Remembers your cookie choice so the banner does not need to ask on every page load. | Varies, often several months. |
| _ga | Google Analytics | Analytics | Distinguishes visitors and helps us understand overall website usage. | Up to 2 years. |
| _ga_<measurement-id> | Google Analytics 4 | Analytics | Persists session state and supports measurement of visits and engagement. | Up to 2 years. |
| IDE | Google DoubleClick | Advertising / measurement | Used to measure ad effectiveness and report actions after a user views or clicks an ad. | Up to 13 months. |
8. How to control cookies
You can control cookies in several ways:
- Use the cookie banner when it is presented on the website
- Clear existing cookies in your browser and revisit the site
- Change your browser settings to block some or all cookies
Please note that blocking all cookies may affect how the website works. Some parts of the website may not function properly if strictly necessary cookies are disabled.
9. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the website, our tools, our providers or the law. When we make material changes, we will update the policy on this page.
10. Contact us
If you have questions about this Cookie Policy or our use of cookies, please contact us at mathew@techshift.digital or by post at our registered office.